A blatant lie that it is necessary to believe. A substitute truth that forms an integral part of a fabricated reality. Vranyo say much about the power of the networks that promotes them and are supported by them in turn. It is a Slavic word that says much about Russia's past.
When we were in Ukraine, Yuri explained how it was during Soviet times: "They pretended to tell us the truth, and we pretended to believe them." An entire web of vranyo.
Another description I came across recently, dating from 1983 by David Shipler in Russia: Broken Idols, Solemn Dreams: A Russian friend explained vranyo in this way: "You know I'm lying, and I know that you know, and you know that I know that you know, but I go ahead with a straight face, and you nod seriously and take notes."
When we were in Lviv and being shown round one of the folk museums we came across a pair of candelabra proudly displaying a sign below them saying A pair of bra. We couldn't help but giggle and comment on the mistranslation. The attendant looked sad. "Yes, I know" she said "All the English speakers giggle about it and tell us it is wrong, but the Director says we must keep it because that is what it says in the Department of Culture's manual." The power of vranyo.
At worst they are official lies that it would be dangerous to disbelieve. Stalin's purges relied deeply on them, as did the Tsarist regime before his time. Authur Kustler's Darkness at Noon explores how it is to be trapped in a web of them. Both his inquisitors and Rubashov are aware that they live inside a spiders web of vranyo. However, this week's official vranyo must be believed, which is why Rubashov, someone who promoted yesterdays vranyo, must confess his guilt, and in doing so agree to the necessity of his own execution.
When Lukashenko, the president of Belarus, declared himself victor the the election in 2020, the people came out on the streets because they were no longer prepared to play their part in that particular vranyo. His security forces explained to them why they should. Thousands have been arrested and suffered. Not playing your part in vranyo can have deadly consequences.
So what of the post-truth world of Donald Trump? They counted all the the votes, carefully, accurately. Then comes the big lie claiming that he won the election by a landslide, except in the eyes of many it is not a lie, not even an alternative truth, but the truth: his victory in spite of all of the evidence. In the minds of believers all that evidence simply proves just how successful the fraud was. The biggest electoral fraud ever. A conspiracy by the the deep state to thwart the ascension of the rightful victor. A fraud so well executed that how it was done cannot be found out, even when challenged in the courts. But it was done – of that believers are sure: it has become an article of faith. And America steps into the world of post-truth, a world that blurs the distinctions between misinformation, disinformation and malinformation – the three disorders of information – and takes a step closer towards adding vranyo to the list.
Fake, such a useful appellation when you wish to dismiss discomforting or challenging news; the dissonance between what you would like to be true and what you are being confronted with. Humans do not like dissonance. We work hard to dissipate it. It invites a blurring between belief and knowledge in order to make ourselves comfortable: comforting beliefs are so much more preferable than confronting discomforting truths. Belief may allow and element of choice, of choosing the comforting, because believing is not knowing. It has a degree of latitude; it might be so, it might be not so. Knowledge does not: there is no latitude. Beliefs may be plural because there is uncertainty. Knowledge is always singular: it is what is. Acquiring it is is hard work. It tests itself against reality.
Has the consumer society engendered consumer truth? Versions the tests for which is that they sit comfortably with you. Fast food versions that need little effort to acquire and which are tested against how little discomfort they cause rather than against the hard edge of reality?
Fake, ersatz, faux, fabricated, surrogate, facsimile, artificial, substitute, imitation, synthetic, false, mock, simulated, pseudo, sham, bogus, spurious, counterfeit, forged, pretended, manufactured, forgery, fraud, hoax: there are so many words with which to convey information distortion or substitution, but perhaps the worst modern concoction is 'alternative'. It invites the Schroedinger possibility of manifold truths about the same thing at the same time – but even Schroedinger knew the box would be opened and only one truth would remain – we simply would know which in advance. There is no such thing as an alternative truth. There are alternatives until the box is opened, but then reality rules, OK!
As for Britain, an adept of the 50 shades of untruth is now its leader. According to one observer, he has perfected the art of lying, in fact he has mastered the use of error, omission, exaggeration, diminution, equivocation and flat denial. He has perfected casuistry, circumlocution, false equivalence, and false analogy. He is equally adept at the ironic jest, the fib and the grand lie; the weasel word and the half-truth; the hyperbolic lie, the obvious lie and the bullshit lie.
Poor truth has taken a battering in recent years. Post-modern sophistry has made it seem a hall of mirrors. It is not reality's problem: that is always singular. The moment we attempt to transpose it into words it become a plurality of possibles, but they are far from all equally good. Sifting to the best fit, the most authentic, is the service required. That is where the danger lies of generating alternatives; a stopping short of refining down to the singularity; of choosing to be blind to the evidence for reasons of political expediency, or in order to avoid the dissonance.
In our world of political affairs, respect for truth is pivotal: edging towards that singularity matters. Discounting the weaker alternatives, screening out prejudices, watching for confirmation bias are all part of what is required. Truth is not what makes us feel comfortable: often it is what makes us feel uncomfortable. The blight of populist 'truth' and the lack of integrity shown by the holders of public office has led to the formation of organisations concern with returning truth in public affairs to where it belongs – as something fundamental to our democracy.
Neither America nor Britain have not yet passed from alternative-truth to vranyo. There is still choice to believe the alternative or reject the 'alternative', or even to insist on doing the hard work of finding the truth. With vranyo there is not. Such is the potential danger of not believing the vranyo that feigning authentic belief is a matter of survival: it is a way of life within the spider's web. In Russia vranyo has returned with a vengeance.
